Seth Godin, the title of your new business manifesto is just downright naughty. Poke the Box? Oh my! You make a southern gal blush!
Poke the Box is the first title from Seth Grodin’s new publishing venture, The Domino Project. Powered by Amazon, The Domino Project will “simultaneously publish in Kindle, audiobook and hardcover format in every country where Amazon has a presence.” Grodin’s fresh approach to production and distribution might just be what saves the struggling industry book publishing industrythat, and of course, creative marketing with 1-inch square buttons.

Poke the Box is now available on To get your own creative marketing campaign going, shop now at