Thousands of logos are transformed into buttons here at Busy Beaver every year.

Logos are so important to corporate identities that redesigns garner substantial attention, like the news-worthy reactions to GAP and Urban Outfitters.

More quietly, the Busy Beaver Button Co. logo was updated to feature a button on his hat, a wider smile, and hand illustrated text.  The logo is round for obvious reasons.

American musician and cartoonist Archer Prewitt designed the original Busy Beaver Button Co. logo, and is responsible for perking it up as well.

You may recognize Prewitt from his bands Sea and Cake, The Coctails, and Sof’Boy Comics.

It’s a pleasure to make custom pins for the coolest people, and this year is the 15th Anniversary of Busy Beaver Button Co. We love you all, and thank you for making this all possible.