Of Montreal offers their album download in a button pack

I have seen the future of rock and roll, and it’s merch,” writes Rob Walker in New York Times article “Hearing Things: Band-Branded Merchandise Gains Momentum.”

Albums are taking on new shape from the traditional confines of vinyl and CD mediums— for instance, a featured “multi-object release” is Of Montreal’s “Skeletal Lamping” available via download card with nine 1.5-inch buttons made by possible by Polyvinyl Records and Busy Beaver Button Co.

Read more about band merchovations (new word!) in the article here.