Fabric-covered button accessories on Levi's OBEY jean jackets

Watch Levi’s take buttons to a new level.

The apparel company was founded in 1853 by Levi Strauss in San Francisco, about 43 years before the celluloid button was invented across the country by Whitehead and Hoag in New Jersey.

The historic brand pins on in a variety of ways, like fabric buttons Shepard Fairey’s Levi’s OBEY jean jackets, on store displays around the country, and to promote colorful Levi’s Cords by Opening Ceremony.

Look out for buttoned up displays at your local Levi's Store!

Here you see buttons doing what they do best— communicating a message graphically.  Leave it to Levi’s to innovate an American medium that epitomizes style and expression.

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