PSFK Conference Buttons Up

PSFK Conference in NYC on Friday

Innovation is the catalyst for creativity.

On Friday April 9, PSFK will return for the fourth year to Manhattan to host one of the most inspirational events available for professionals today. PSFK Conference New York will bring together a large crowd of likeminds to learn and share new ideas that will help make tomorrow better.

Creatives will be greeted with a variety of 1.5-inch square buttons made by Busy Beaver Button Co. among cool activities and speakers.  “Pinspirational” Twipple founder and Seksi Spam Button inventor Floyd Hayes will also be in attendance!  Learn more about the event here.

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Seks Sells

Seksi Spam Buttons made by BusyBeaver.net

Some people take life’s lemons and make lemonade.  Busy Beaver and Floyd Hayes take comically mangled spam e-mail subject lines and turn them into Seksi Spam Buttons!

You can thank the person who coined the term “guerilla marketing” for this project that donates money to health charity Seicus.  You might also remember Floyd from Twipple, which spreads kindness through Twitter.

Have you seen the press about these buttons?  It’s awesome!

Buy Seksi Spam buttons here.

Get Rich Quick…with Buttons!

Thanks to Floyd Hayes for this awesome, old-timey button advertisement!  Buttons really are a Chicago tradition.

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Twipple Button Magnefitti

Twipple Magnets used as "Removable Grafitti"

When Floyd Hayes sold “voicevertising” to Hall’s Fruit Breezers, he made quite a splash in the marketing world.  These days Floyd causes a stir on Twitter through encouraging random acts of kindness, called Twipple.  The Twipple logo reflects the Butterfly Effect, founded by Edward Lorenz:

The idea was that if a butterfly chances to flap his wings in Beijing in March, then, by August, hurricane patterns in the Atlantic will be completely different.

Is it possible to achieve this phenomenon with kind acts?  Twipplers encourage each other to plant seeds, compliment a stranger on their jeans “without sounding creepy,” and give gifts as a way to improve society at large.  Floyd chooses Busy Beaver Button Co. to make his custom Twipple magnets and buttons:

They’re fun to put around too. Less “aggressive” than paint, pens or stickers. They just lift off – how can anyone get cross at that?

Floyd leaves them at New York bars, distributes them to Twipplers, and sticks the them unsuspecting light poles (see photo).  Have you Twippled lately?

Join Twipple

Visit Floyd Hayes’ Blog

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