“When we rebranded Intrinzic in 2009, we gave each designer the challenge of creating an expression of the letter “z”. We felt these designs would get people talking at the upcoming Addy’s (the Cincinnati Advertising Awards) show. And what better way to create a little buzz than to get some awesome buttons made? So hence the “z” buttons were born. Busy Beaver Button Co.printed them up and wah-lah, they look great and we had people asking “what does the Z stand for?” at the show.”
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