When Herman Miller launched the Lifework™ Portfolio, an innovative line of home office furnishings that harmonize the rhythm and patterns of your everyday life and work, TANDEM>> design agency stepped up to the challenge. They developed the theme, “for the tempo of life,” to fit the purpose and function of the furniture. The concept was applied throughout: from product naming and pre-sale strategies to point-of-purchase, packaging, and buttons—even an original soundtrack, for a lively and lyrical brand experience.
The buttons featured activities that could occur at your home office—blending life and work together. “Ponder.” “Laugh out loud.” “Shoot rubber bands.” “Call your mom.” “Whistle while you work.” The buttons worked on their own or as a collection—and were a huge hit! Click here for more from TANDEM>> design agency.